The Hondo Group originated as a restlessly non-conformist marketing team within JLM1926. In 2006, our corporate parent deferred to our renegade streak and granted us independence. We promptly rejected the narrow confines in which most marketing firms operate. We are radical innovators, delivering unexpected graphic imagery and brand differentiation techniques.
We offer pioneering professional services and unique business planning and assessment tools. We are imaginative experts, but we are also methodical: we appreciate the importance of an overarching marketing model, meticulously formulated to match your needs.
The Hondo Group is everything a world-class advertising firm should be - and many things ad firms have never been.
Lynn Balinas
President
As proud of his Aggie ring as his 30+ years in marketing and advertising, Lynn is the strategic thinker who can help build your brand to new heights. His favorite quote, “None of us is as smart as all of us,” defines Lynn’s management style and exemplifies the agency’s unique approach to ensuring our client’s success.
Kim Jones
Vice President
Kim is the ultimate go-getter. With more than 17 years of agency experience, Kim has worked in nearly every capacity of account management. Bringing her family-oriented and values-driven personality to the agency, Kim, along with her husband and six children, also manages a purebred Hereford cow/calf operation.
Patricia Lawson
Account Supervisor
Constantly seeking the newest and most effective way to brand her clients, Patricia is known for bringing her energy to all projects. For her efforts, she has a proven record of delivering real results to her client’s bottom line. In addition, Patricia and her husband manage a 300-acre beef cow/calf operation with her daughter and two sons.
Kari Ruf
Account Coordinator
Kari is a graduate from the University of Wisconsin-Platteville with a B.S. in Agribusiness, Communications and Marketing. With more than 6 years of experience in agricultural communications, Kari seamlessly manages advertisements, marketing and public relations, and coordinates events for The Hondo Group. Additionally, Ruf's family owns and operates a fourth generation farm equipment dealership in Darlington, Wisconsin.
Diana Britton
Media Planner
A master multi-tasker, Diana has her hand in a piece of almost every agency project. With more than 15 years of experience in marketing and market research, her meticulous approach and great people skills translate to real results for clients though her media buying and planning services.
